![]() The following interview has been edited and condensed for clarity. In an interview with Passionfruit, the duo discussed handling the responsibility of having a young audience, shared advice for building a team, emphasized the importance of adapting, gave tips for buying gear, spoke about their monetization strategy, and more. Clay and Qwaint also said they noticed stories of fellow YouTubers like Markiplier getting hacked around this time, and decided in response to develop a story of their content getting deleted by fictional hackers. ![]() Clay then started reviewing ninja “gadgets” and launched a video series based on the popular Fruit Ninja video game-where he tested how real-life ninja weapons worked against real fruit. YouTube soon added content rules and restrictions for videos with ads to appease advertisers, leading many creators with adult-themed content to be demonetized.Ĭlay said in the aftermath of the adpocalypse he experimented with family-friendly content, like toy and gadget reviews. The team also launched a Spyninjas gaming mobile app and a merch line.Ĭlay and Qwaint told Passionfruit the idea for Spyninjas came about during the YouTube “adpocalypse.” As previously covered by Passionfruit, the adpocalypse is a term first coined in 2016 when a number of companies pulled out from advertising on YouTube after learning their brands were being put next to extremist or inappropriate content on the platform. The Spyninjas fanbase is largely made up of kids, demonstrated by its drops of spy and ninja-themed toys. In 2018, Qwaint and Clay co-founded Spyninjas, a fictional YouTube series following a group of martial arts “experts” who fight a “hacker” organization called “Project Zorgo.” Qwaint and Clay told Passionfruit they hired creators Regina Ginera, Daniel Gizmo, and Melvin “PZ9” to assist with the project and act as on-screen talent. Both have evolved their style over the years, venturing into musical parodies, roasts, pranks, challenges, and dramatized videos. Qwaint got her start on YouTube as a beauty and lifestyle vlogger, and Clay got his start with comedy videos. Clay and Qwaint have a combined YouTube following of over 26 million subscribers. This week, we spoke with Vy Qwaint and Chad Wild Clay, a YouTube duo and married couple who have been making content together since 2010. We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet. Photo credit: Chad Wild Clay and Vy Qwaint, AMWmade/Shutterstock, Remix by Jason Reed
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